Get to know the Muses

Ola Lessard has worked in communications marketing for over 25 years, both on the agency side and as a Chief Marketing Officer and VP of Marketing for highly trusted brands. Her industry experience includes natural and organic foods, supplements, building products, crafting and optics. She has led marketing for supplement industry leaders like Barlean’s, Probulin, and HempFusion, and as a strategic marketing consultant and copywriter for major organic and natural industry brands like Stonyfield, Brown Cow, and Late July Chips.

Shannon Remy is a 20-year veteran in the natural products industry. She worked for Barlean’s as creative director and content manager for 15 years and is well-versed in FDA, FTC and DSHEA compliance. During her tenure at Barlean’s, she launched 97 new SKUs in 13 new categories, resulting in a combined retail and distributor sales increase of 196% from $24M to $71M. A marketing “Swiss Army Knife,” Shannon can do it all: write, design, produce video, create original content, strategize and more.

Who are these 9 Muses, anyway?

  • At 9 Muses, we are a fractional CMO and fractional Creative Director with a combined 40 years of marketing experience. We also happen to represent most companies’ target consumer. We aren’t just about making something pretty. We deeply understand the kind of marketing that resonates with women like us.

  • In Greek mythology, the muses are the nine daughters of Zeus and Mnemosyne, the goddess of memory. The nine Muses were the inspiration for creativity, literature, the sciences, mathematics, and even erotic poetry!

    Marketing has always been about creativity, but today it also requires an understanding of metrics, and how to apply data to optimize results and drive purchase. It’s really the ultimate collaboration between those nine amazing ladies.

  • If you’re in CPG, it’s likely that the vast majority of your consumers are women, no matter what you sell. And if you sell supplements, food, beverages, or other household goods, that number is more like 93%.

    If you’re like most companies, your marketing may be inclusive of women, but not necessarily crafted to represent their unique experiences, challenges, and psychology. Studies have shown that 91% of women don’t feel understood by marketers. That’s a pretty big miss.

    That’s where we come in. We help you form that deeply loyalty relationship with your consumer - the kind that has women telling their friends, “You’ve GOT to get this!”

  • • Women control 51% of all personal wealth in the US, and that number is expected to increase.

    • Between 2014 and 2019, women’s wealth in the US increased from $14 trillion to $22 trillion.

    • Women’s wealth in the US is significant, and it’s growing. According to the Women and Investing Report from New York Life, 51% of the personal wealth in the U.S. is controlled by women – an estimated $22 trillion worth

    • Women own 51% of the personal wealth in the US, an estimated $22 trillion worth.

    (Women and Investing Report, NY Life Investment Management, 2019)

  • Translation: Do these women really know what they're doing?

    “We hired 9 Muses Marketing to provide marketing services and they did an exemplary job and hit the ground running. They handled all of our email design and execution, website modifications, blog writing, executed amazing multi-brand collaborations that grew our email list significantly and provided the strategy we will carry forward. They are incredible copywriters, designers and strategists - and the best part - just the most fun people to work with. Ola and Shannon are heart-centered leaders.” - Jess Mulligan, Winged Founder